At Goafest 2026, marketing leaders from Zepto, Godrej Consumer Products, Visa, HDFC Bank and IBM debated in-house vs agency models, measurement accountability and AI's role. Consensus: hybrid structures that balance speed, creativity and business outcomes are winning, with top advertisers running 10-30 campaigns a month.

Financial Express · BrandWagon · 5/23/2026, 3:31:26 PM