Swiggy Instamart's protein catalogue has scaled to 10,000 SKUs, with protein snacks up 300% YoY, yoghurt 280% and milk/shakes 225%. Tier-II cities Nagpur, Jaipur and Guwahati are accelerating demand alongside metros, with one cart hitting ₹2.71 lakh.

Business Today · Latest · 5/27/2026, 3:51:54 AM

Imported whey concentrate jumped from Rs 700/kg to Rs 2,700/kg and isolate from Rs 800 to Rs 3,600/kg, with whey accounting for 90%+ of COGS. With 90% of whey imported and rupee depreciation adding 10-15%, brands have raised prices 10-25% (up to 40%) and warn of shortages in 6 months. Pistachios +70%, cocoa +25%, packaging +25-30% compound the pain; players explore plant/yeast protein blends.

ET Small Business · 5/19/2026, 11:01:41 AM