Actor Anushka Sharma joins the cap table of Virat Kohli-backed Agilitas Sports as a minority investor and will co-create One8 Yoga, a yoga activewear line launching June 21. The move deepens Agilitas' celebrity-led play in India's athleisure market, projected to hit $22.4 Bn by 2034.

Inc42 · 5/30/2026, 9:00:50 AM

Amazon Fashion's 18th Wardrobe Refresh Sale (May 28-June 2) pairs 50-80% off Wrogn, Libas, Crocs, Puma and Maybelline with conversational AI discovery via Rufus, Amazon Lens and 'Wear It With'. Stacked with 15% cashback, 10% Prime coupon and HDFC offers, ahead of Prime Day's 10th India edition in July.

Indian Express · Business · 5/29/2026, 3:13:43 PM

The contract manufacturer for global fashion brands has opened 5 NUEMO multi-brand outlets in Punjab, with 7 more slated in 10 days. The chain stocks Levi's, Pepe Jeans, Jack & Jones, Puma, Adidas and others, targeting ₹200-250 crore in additional revenue over four years.

The Hindu BusinessLine · 5/15/2026, 1:39:14 PM

German luxury sportswear house Willy Bogner has named former Puma chief Arne Freundt as CEO, effective next month. The appointment fills a vacancy held open since Katjes Quiet Luxury took majority control last year, signaling the start of a strategic turnaround under new ownership.

Inside Retail US · 5/15/2026, 1:39:25 AM

Performance footwear brand Nobull has named Joe Martin (ex-Fossil, Adidas) chief commercial officer and Allison Giorgio (ex-Wellness Pet, Puma) chief marketing officer. The dual appointments follow the launch of its Journey 2 running shoe and signal a sharper push into running-category competition.

Footwear News · 5/15/2026, 1:36:21 AM