Willy Bogner taps ex-Puma CEO Arne Freundt to lead post-acquisition reset
German luxury sportswear house Willy Bogner has named former Puma chief Arne Freundt as CEO, effective next month. The appointment fills a vacancy held open since Katjes Quiet Luxury took majority control last year, signaling the start of a strategic turnaround under new ownership.
German luxury sportswear brand Willy Bogner has appointed former Puma CEO Arne Freundt as its new chief executive, effective next month, following Katjes Quiet Luxury's majority acquisition last year that left the CEO seat vacant during transition.
Why this matters
First major leadership move at Bogner since Katjes Quiet Luxury's majority acquisition last year, ending an extended CEO vacancy and setting the stage for a turnaround under new ownership.
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