ASCI
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Chtrbox CEO calls ASCI report 'uncomfortable but necessary' as 76% of top creators flagged for ad violations
Post-IPO Chtrbox head Raj Mishra backs ASCI's crackdown on 1,609 misleading influencer ads, with 97.3% of violations on digital. Flags shift to performance-linked deals forcing rate rationalisation, and positions AI influencers as complements to human creators in the $250B global creator economy.
The Hindu BusinessLine · 6/1/2026, 1:05:13 AM
ASCI drafts AI ad-labelling rules after fake Amul, Hajmola spots erode brand trust
India's ad watchdog ASCI has floated draft guidelines for responsible AI-generated content in advertising, adopting a risk-based disclosure approach. The push follows viral deepfake ads mimicking Amul and Dabur's Hajmola. Industry consultation runs until June 13.
Financial Express · BrandWagon · 5/18/2026, 12:35:44 AM