Generative AI virtual try-on goes mainstream as retailers fight a 15.8% return rate and 19.3% online return rate. ASOS reports a 160bps return reduction; Catches projects a 10% conversion lift for luxury partners including Amiri. Google, Perplexity, Shopify, AIUTA and Doppl are racing to power the stack.

PYMNTS Commerce · 5/15/2026, 2:20:21 AM