Zara, ASOS, Shopify Scale AI Fitting Rooms to Curb $849.9B Returns Drag
Generative AI virtual try-on goes mainstream as retailers fight a 15.8% return rate and 19.3% online return rate. ASOS reports a 160bps return reduction; Catches projects a 10% conversion lift for luxury partners including Amiri. Google, Perplexity, Shopify, AIUTA and Doppl are racing to power the stack.
Zara, ASOS and Shopify scale generative AI fitting rooms to fight a $849.9B returns drag and a 19.3% online return rate.
PYMNTS Commerce · 5/15/2026, 2:20:21 AM · Ask about this →