Amazon is doubling down on premium beauty with 100+ international launches in 2026, including Dolce & Gabbana and Laura Mercier. Tier-2/3 cities like Thrissur, Guwahati and Kolhapur now contribute 50%+ of premium demand, with the category growing 50% YoY in a $23bn BPC market projected to hit $40bn by 2030.

Business Standard · Companies · 5/21/2026, 12:43:52 PM