ZONE debuts as India's first premium kids' activewear brand, targeting ages 4-14

Mumbai-based sisters Archana Khosla Burman and Niharika Khosla Sehgal have launched ZONE, positioning it as India's first dedicated premium activewear label for children aged 4-14. The brand targets organised sports, fitness, and active play, tapping rising parental spend on structured kids' athletics.

— Filed Sun, 7 Jun, 2026, 07:53 IST · Source IMAGES Business of Fashion · Updated

Sisters Archana Khosla Burman and Niharika Khosla Sehgal have launched ZONE, a Mumbai-based premium activewear brand for children aged 4-14, positioned as India's first dedicated kids' activewear label targeting organised sports, fitness, and active play.