Zomato withdraws contested pricing clause from restaurant partner pacts after industry pushback
Zomato has rolled back a disputed pricing clause in its restaurant partner agreements following resistance from the industry, per a report. The reversal signals growing leverage of restaurant bodies in negotiating platform terms, though specifics of the clause and formal industry response remain undisclosed.
Zomato has dropped a contentious pricing clause from its restaurant partner agreements following pushback from the industry, per a report. Specifics of the clause and restaurant body reactions were not detailed in the supplied material.
Why this matters
Follows a string of Zomato flashpoints, including the viral 'Food Rescue' 90%-off incident and the disowned '₹370 biryani' notification, showing rising scrutiny of platform-partner and consumer-facing practices.
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