Zomato scraps disputed pricing clause after restaurant partners push back
Zomato has withdrawn a contentious pricing clause from its restaurant partner agreements following sustained pushback from eateries, marking a notable concession on platform pricing terms and a shift in the balance of power between aggregators and their F&B partners.
Zomato has dropped a contentious pricing clause from its restaurant partner agreements after pushback from eateries, signaling a concession to restaurant partners over platform pricing terms.
Why this matters
Adds to a run of Zomato controversies, following viral disputes over the '₹370 biryani' notification and Food Rescue discounting, where the platform has had to publicly clarify or reverse positions.
Retail-company signals steady at 3,303 over the last 90 days.