Zomato's logo-less red page ad splits branding world on its 18th birthday
Zomato marked its 18th birthday with a full-page, logo-less red newspaper ad, betting purely on consumer recognition. The minimalist campaign lit up X, with marketers split on whether it was a branding masterstroke or an overreach on brand recall.
Zomato ran a logo-less full-page red newspaper ad marking its 18th birthday, sparking a branding debate on X over whether the minimalist campaign was a masterstroke or relied too heavily on consumer recognition.
Why this matters
The birthday campaign lands as Zomato turns 18 amid analyst debate over its consumer-tech pivot via Blinkit and Hyperpure, and its rebrand to parent entity Eternal Limited.
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