Zomato's logo-free 18th birthday ad bets on pure brand recall
Zomato marked its 18th anniversary with a minimalist full-page Times of India ad using only its signature red and no logo, testing brand recall. The campaign sparked wide branding debate and spotlights Zomato's evolution from FoodieBay to quick-commerce giant under parent Eternal.
Zomato marked its 18th anniversary with a minimalist full-page Times of India ad using only its signature red and no logo, testing brand recall. The campaign sparked wide branding debate and highlights Zomato's evolution from FoodieBay to quick-commerce giant under parent Eternal.