Zomato’s 12-year journey from Foodiebay reshaped India’s food ordering habits

A retrospective charts Zomato’s evolution from Foodiebay over 12 years, tracing how the platform helped change food discovery and ordering behaviour in India.

— Filed Wed, 22 Jul, 2026, 19:01 IST · Source Inc42 · Quick Commerce · Updated

A retrospective traces Zomato’s 12-year evolution from Foodiebay, highlighting its role in changing how consumers in India discover and order food.

Why this matters

The signal extends recent Zomato coverage, including a resurfaced June 2021 retrospective and Inc42’s revisit of the company’s Foodiebay-to-Zomato journey.

Retail-company signals are accelerating, up 1,008,900% QoQ.