Zomato’s 12-year journey from Foodiebay reshaped food ordering in India

Inc42 revisits Zomato’s evolution from Foodiebay into a major Indian food-delivery platform, tracing the shifts in consumer ordering behaviour that accompanied its growth.

— Filed Wed, 22 Jul, 2026, 09:32 IST · Source Inc42 · Quick Commerce · Updated

Inc42 traces Zomato’s 12-year evolution from Foodiebay, examining how the Indian food-delivery platform changed consumer food-ordering habits in India.

Why this matters

The retrospective aligns with recent Inc42 signals tracing Zomato’s evolution from Foodiebay and revisiting its 12-year path, including coverage resurfacing a June 2021 look-back.

Retail-company signals are accelerating, up 981000% QoQ.