Zepto's ad revenue jumps 151% to ₹1,636 cr as it cuts commissions to defend prices
Ads now contribute 7% of Zepto's ₹22,624 cr FY26 revenue, funding lower merchant take-rates to keep shelf prices competitive. But adjusted Ebitda loss widened to ₹5,042 cr — 18x Blinkit's ₹277 cr — even as orders grew 93% to 640 mn across 1,139 dark stores.
Zepto's ad revenue jumped 151% to ₹1,636 cr in FY26, offsetting lower merchant commissions to keep prices low. Ads now 7% of revenue, but adjusted Ebitda loss widened to ₹5,042 cr versus Blinkit's ₹277 cr.