Zepto readies premium 'Select' service to rival Blinkit Gourmet, FirstClub
Zepto plans to launch 'Select', an in-app premium grocery tier stocking imported and gourmet products, targeting India's top 40-60 cities. The move pits it against Blinkit Gourmet and FirstClub as quick-commerce players chase higher-margin, affluent shoppers in coming weeks.
Zepto is set to launch 'Select', a premium grocery service within its app featuring imported and gourmet products, targeting India's top 40-60 cities to rival Blinkit Gourmet and FirstClub.