Zepto readies premium grocery tier 'Select' to rival Blinkit Gourmet, FirstClub
Zepto is preparing a premium grocery section, 'Select', stocking imported and gourmet products across 40-60 high-income cities. The move pits it against Blinkit Gourmet and FirstClub as quick-commerce players chase affluent shoppers. Talks with premium brands are underway.
Zepto is preparing to launch a premium grocery section called 'Select' featuring imported and gourmet products, competing with Blinkit Gourmet and FirstClub. Initial rollout targets 40-60 major high-income cities, with talks underway with premium brands.
Why this matters
Zepto's 'Select' extends its premium push as it files for IPO and battles Blinkit and Instamart for India's $83B quick-commerce market, chasing higher order values from affluent shoppers.
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