Zepto Preps Premium 'Select' Grocery Play To Counter Blinkit, Instamart Ahead Of IPO
Zepto is exploring a premium service with imported and gourmet products to lift order values and margins, mirroring Blinkit Gourmet and Swiggy Instamart moves. The push comes ahead of an IPO featuring an ₹8,010 Cr fresh issue and plans for 1,904 dark stores by FY30.
Zepto is exploring a premium grocery service 'Select' with imported and gourmet products ahead of its IPO, matching similar premium pushes by Blinkit (Gourmet) and Swiggy Instamart to lift order values and margins.
Why this matters
Zepto's premium 'Select' launch follows its updated DRHP filing to take on Blinkit and Instamart in India's $83B quick commerce race, positioning margins ahead of an IPO in a ₹4.81-trillion pipeline.
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