Zepto Plans 'Select' Premium Grocery Line To Chase Higher Order Values Ahead Of IPO
Zepto is readying 'Select', a premium tier of imported and gourmet products, to counter Blinkit Gourmet and Swiggy Instamart's upmarket push. The move targets richer basket sizes as the quick commerce player heads for a public debut backed by an ₹8,010 Cr fresh issue and plans for 1,904 dark stores by FY30.
IPO-bound Zepto plans a premium grocery service 'Select' featuring imported and gourmet products, competing with Blinkit Gourmet and Swiggy Instamart's premium push, as quick commerce players target higher order values ahead of Zepto's public debut.