Zepto, PhonePe, Rapido lead India's consumer economy surge
Homegrown startups spanning quick commerce, digital payments, and mobility are emerging as prominent players fueling India's rapidly expanding consumer base.
Homegrown Indian startups Zepto (quick commerce), PhonePe (digital payments), and Rapido (mobility) are driving India's expanding consumer economy, emerging as prominent players serving the country's rapidly growing consumer base.
Why this matters
Zepto continues its momentum after rolling out Smart Product Swap to reduce cancelled orders and drawing IPO scrutiny, with Spark Capital cautioning on Zomato and Swiggy as its listing looms.
Retail-company signals are accelerating, up 571700% QoQ.