Zepto launches 'Select' premium storefront, joining quick-commerce race for higher order values
Zepto becomes the last major q-comm player to chase gourmet buyers, following Blinkit's Gourmet and Instamart's Handpicked. The curated imported/premium tier launches in Bengaluru, Delhi-NCR and Mumbai ahead of Zepto's IPO, aiming to lift its Rs 387 AOV toward rivals' Rs 525-700.
Zepto is launching 'Select', a premium in-app storefront for curated imported/premium groceries ahead of its IPO, becoming the last major quick-commerce player after Blinkit's Gourmet and Instamart's Handpicked to chase higher order values.