Zepto Launches 'Select' Premium Grocery to Chase Higher Order Values
Zepto is rolling out 'Select', an in-app premium tier for imported and gourmet products across India's top 40-60 cities. The move pits it against Blinkit Gourmet and FirstClub as quick-commerce players push upmarket to lift basket sizes in a ₹70,000 Cr opportunity.
Zepto is launching 'Select', a premium grocery service offering imported and gourmet products within its app, targeting India's top 40-60 cities. It competes with Blinkit Gourmet and FirstClub as quick-commerce players chase higher order values.
Why this matters
Zepto's premium push follows its updated DRHP filing as it battles listed rivals Blinkit and Instamart in India's $83B quick commerce race, where it leads on productivity but trails on profit.
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