Zepto Launches 'Select' Premium Grocery Line to Challenge Blinkit Gourmet, FirstClub
Zepto is rolling out Select, a premium tier for imported and gourmet products aimed at higher-spending urban consumers. The launch lands alongside its planned SEBI IPO to raise around Rs. 11,000 crore, including a Rs. 8,010 crore fresh issue.
Zepto is launching Select, a premium grocery service for imported and gourmet products, to compete with Blinkit Gourmet and FirstClub, targeting higher-spending urban consumers. The move coincides with its planned SEBI IPO to raise around Rs. 11,000 crore.
Why this matters
Zepto's Select tier follows its readied premium grocery push against Blinkit Gourmet and FirstClub, and lands as it files for a major IPO amid the quick commerce battle with Blinkit and Instamart.
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