Zepto launches Select, a premium grocery tier for affluent urban consumers
Zepto is entering the high-margin premium grocery segment with Select, an in-app tab offering imported and gourmet products at sharper pricing. The move pits it against FirstClub and Blinkit Gourmet, with rollout planned across urban markets in the coming weeks.
Zepto is launching Select, a premium grocery service offering imported and gourmet products via a separate app tab, entering the high-margin segment pioneered by FirstClub and Blinkit Gourmet, targeting affluent urban consumers with sharper pricing.
Why this matters
Zepto's Select launch marks its push into high-margin premium grocery, directly rivaling Blinkit Gourmet and FirstClub, echoing recent readiness signals around the premium tier.
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