Zepto Denies Operational Link to Parimatch, Says Fully Cooperating With ED Probe

Quick commerce major Zepto distanced itself from offshore betting platform Parimatch, stating a disputed March 2025 ad was placed via a third-party media agency with no direct contracting, payment, or user-acquisition arrangement. Company says it has fully cooperated with the Enforcement Directorate.

— Filed Fri, 5 Jun, 2026, 19:57 IST · Source NDTV Profit · Updated

Zepto denied operational involvement with offshore betting platform Parimatch, saying it cooperated with ED probe. The disputed March 2025 ad was placed via a third-party media agency, with no direct contracting, payment, or user-acquisition link to the advertiser.