Zee stacks 10 FIFA 2026 sponsors as Lenovo, Adidas, JLR back 300M-viewer sports push
Zee Entertainment onboarded six new FIFA World Cup 2026 advertisers — Lenovo, Ceat, Jaguar Land Rover, Adidas, Zydus and JBL — joining Mahindra, Diageo, Apple and Pernod Ricard. Its Unite8 Sports has added 60M new viewers, with the sports portfolio reaching 300M Indians since June 1 and holding 20% network share in Week 24.
Zee onboarded six new FIFA World Cup 2026 advertisers including Lenovo, Ceat, JLR, Adidas, Zydus and JBL, joining earlier sponsors Mahindra, Diageo, Apple and Pernod Ricard, as its sports portfolio reached 300 million Indian viewers.