Zee locks Apple, Mahindra, Diageo as anchor advertisers for FIFA World Cup 2026 India broadcast
Zee Entertainment has onboarded 12+ advertisers — including Apple, Mahindra (Co-Presenting), Diageo (Co-Powered By), Pernod Ricard, Mondelez and Budweiser — for the FIFA World Cup 2026, monetising its sub-$60 million eight-year FIFA rights deal as brands diversify beyond cricket's 19% sports ad share.
Zee has onboarded 12+ advertisers including Apple, Mahindra (Co-Presenting Sponsor), Diageo (Co-Powered By), Pernod Ricard and Mondelez for FIFA World Cup 2026 broadcast in India, following its sub-$60 million eight-year FIFA rights deal.
Why this matters
Zee is monetising its 2026-2034 FIFA rights deal, validating its bet on football as a premium complement to cricket alongside four new sports channels launched to anchor the strategy.
Retail-brand signals steady at 1,314 over the last 90 days.