Zee locks 12+ brands for FIFA World Cup 2026; Mahindra, Diageo, Apple anchor slate

Zee Entertainment has signed over 12 advertisers for FIFA World Cup 2026 coverage across its TV network and Zee5. Mahindra comes in as co-presenting sponsor and Diageo as co-powered sponsor, with Apple, Pernod Ricard and Mondelez among brands buying into the tournament window.

— Filed Wed, 10 Jun, 2026, 21:22 IST · Source Mint · Updated

Zee has signed 12+ brands for FIFA World Cup 2026 ad coverage, with Mahindra as co-presenting sponsor and Diageo as co-powered sponsor. Apple, Pernod Ricard and Mondelez also onboard across Zee's TV and Zee5 platforms.

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