Zee locks 12+ brand deals for FIFA World Cup 2026; Mahindra, Diageo, Apple anchor lineup
Zee Entertainment has secured over a dozen advertiser tie-ups for its FIFA World Cup 2026 coverage. Mahindra joins as co-presenting sponsor and Diageo as co-powered-by, with Apple, Pernod Ricard and Mondelez buying inventory across linear TV, Zee5 and CTV — signaling premium brand appetite for the 48-team tournament.
Zee Entertainment has secured over 12 advertiser partnerships for FIFA World Cup 2026 coverage, with Mahindra as co-presenting sponsor, Diageo as co-powered-by sponsor, and Apple, Pernod Ricard, Mondelez among brands across TV, Zee5 digital and CTV inventory.