YouTube India bets on video commerce and CTV to reposition creators as retail infrastructure
Gunjan Soni is reframing YouTube India around shoppable video, 50-70M CTV households, and global creator reach, with 15,000 AI scholarships via MIB. The pitch: creators as distribution rails for Indian brands, not just media.
YouTube India head Gunjan Soni outlines strategy around video commerce, connected TV, and global creator reach, with AI skilling partnership with MIB offering 15,000 scholarships—positioning creator economy as retail infrastructure for Indian brands.
Why this matters
Signals YouTube India's shift from ad platform to commerce infrastructure, aligning creator reach with brand distribution as CTV scales and AI skilling becomes a public-sector hook.
Leadership signals steady at 350 in the last 90 days.