YouTube becomes India's prime-time CTV, reaching 75M+ adults as shopping searches hit 200M
YouTube India MD Gunjan Soni frames the platform as the country's dominant connected-TV screen, with 75M+ CTV adults, 200M logged-in shopping searches, and 190B cricket views in 2025. The content-to-commerce flywheel is now a core channel for retail advertisers and creator-led D2C brands.
YouTube India MD Gunjan Soni positions the platform as India's prime-time CTV screen reaching 75M+ adults, with 200M users searching shopping content, signaling a content-to-commerce flywheel relevant to retail advertisers and creator-led D2C brands.