Yousta rides FIFA wave with licensed collection across men's, women's and kids'
Reliance Retail's youth label Yousta launched a FIFA-licensed range spanning country jerseys, casualwear and a 'Fun with FIFA' sub-line. Kids' co-ord sets are early top performers. Distribution spans Yousta stores, AJIO and JioMart, signalling Reliance's intent to monetise global sport IP through its value-fashion stack.
Yousta, Reliance Retail's youth fashion label, launched a FIFA-licensed collection across menswear, womenswear and kidswear, including country jerseys, casualwear and a 'Fun with FIFA' sub-range. Kids' co-ord sets are top performers; available in stores, AJIO and JioMart.
Why this matters
Yousta, Reliance Retail's value-fashion youth label, is leveraging licensed global IP to differentiate in a crowded value segment, using the FIFA tie-up to drive cross-category sales across jerseys, casualwear and kidswear.
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