Yes Madam and CarryMen launch Lajpat Nagar shopper-care activation
Yes Madam and CarryMen have partnered on an on-ground activation in Lajpat Nagar, offering complimentary massages by Yes Madam professionals to shoppers who use CarryMen’s post-purchase assistance service.
Yes Madam and CarryMen launched an on-ground activation in Lajpat Nagar, offering complimentary massages by Yes Madam professionals to shoppers using CarryMen’s assistance service after purchases.
Why this matters
The activation follows Yes Madam’s Rs 50 crore funding from Info Edge Growth Fund and its reported revenue doubling to Rs 195 crore, adding an in-market customer engagement initiative as the brand expands at-home beauty services.
Footfall is steady, with 520 retail signals recorded over the past 90 days.