Xiaomi swaps India GM for South Asia chief Alexander Tang to claw back smartphone share
Xiaomi is replacing India GM Alvin Tse with regional head Alexander Tang as it tries to reverse a market-share slide to Vivo and Motorola. The move signals a likely pivot back to aggressive pricing after a margin-first stance cost ground in 100+ regions since 2022.
Xiaomi is replacing India GM Alvin Tse with South Asia head Alexander Tang to revive falling market share. The shift signals a likely return to aggressive pricing after margin-focused strategy ceded ground to Vivo and Motorola.