Worldpanel cuts India FMCG 2026 growth view to 3% as Iran conflict squeezes HUL, Marico margins
Worldpanel by Numerator slashed its 2026 India FMCG growth forecast to 3% from 5%, citing crude-linked packaging and fuel cost spikes from the Iran conflict. HUL has already raised prices 2-5% against 8-10% input inflation; Marico and Tata Consumer are following with hikes or shrinkflation, putting Q1's 4.4% rural volume recovery at risk.
Worldpanel cut India's 2026 FMCG growth forecast to 3% from 5% as Iran conflict lifts crude-linked packaging and fuel costs, forcing HUL, Marico and Tata Consumer to raise prices or shrink packs, threatening rural volume recovery.