World Gold Council sees Gen Z as catalyst for India’s gold jewellery market overhaul
The World Gold Council says Gen Z’s demand for digital, liquid and personalised gold can reshape India’s jewellery ecosystem. Its recommendations include interoperable gold monetisation and recycling systems, digital infrastructure, a National Gold Board and a Gold Innovation Centre.
World Gold Council says Gen Z’s preference for digital, liquid and personalised gold products could modernise India’s jewellery ecosystem. Its report calls for interoperable gold monetisation, recycling and digital infrastructure, plus a National Gold Board and Gold Innovation Centre.
Why this matters
The Gen Z agenda extends WGC’s recent India strategy: making India a global jewellery export hub by 2047, sourcing 20% of gold demand domestically by 2047, and seeking strategic-mineral status for gold.
Retail-company signals are accelerating, up 206700% QoQ.