World Cup fails to lift India TV sales as prices climb 15-20% on chip costs
The FIFA World Cup delivered no meaningful boost to TV makers in India as memory chip costs pushed prices up 15-20% in six months. Retailers report Jan-May volumes down 5-6%, with only 1-2% YoY growth in June. Inconvenient match timings and smartphone streaming further dampened demand across Haier, Vijay Sales and Great Eastern Retail.
FIFA World Cup failed to deliver expected TV sales boost in India as prices rose 15-20% on memory chip costs, inconvenient match timings, and smartphone streaming dampened demand across retailers like Haier, Vijay Sales and Great Eastern Retail.
Why this matters
Follows reports of a Gulf shipping crisis squeezing India's electronics makers, where Haier, Whirlpool and Lava flagged a 20% output drop. Rising chip and input costs now compound weak TV demand.
Retail-brand signals steady at 2,419 over the past 90 days.