Wipro Consumer to acquire TTK’s Good Home and Eva brands for ₹256 crore
The deal expands Wipro Consumer Care & Lighting’s home-care and fragrance portfolio, adding brands with FY26 revenue of ₹148 crore. Wipro plans to scale Good Home and Eva through modern trade, quick commerce and e-commerce after the expected September close.
Wipro Consumer Care will acquire TTK Healthcare’s Good Home and Eva brands for ₹256 crore, strengthening Indian home care and youth fragrances. Wipro plans to scale the brands through modern trade, quick commerce and e-commerce distribution.
Why this matters
The planned TTK brand purchase follows Wipro Consumer’s acquisition of Philippines-based S Brands, which added access to 500,000 sari-sari stores, extending its portfolio and distribution-led expansion pattern.
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