Winston taps Royal Beauty Equipments to crack offline salon channel in North India
Digital-first grooming brand Winston is going omnichannel, partnering with 25-year-old distributor Royal Beauty Equipments to seed Tier 2 and 3 salons and retail across Delhi NCR, Punjab, Haryana, Rajasthan, UP and Uttarakhand in phase one.
Winston, a digital-first personal care and grooming brand, has partnered with Royal Beauty Equipments to enter India's offline salon and retail channels. Phase one targets North India's Tier 2 and 3 cities, marking Winston's omnichannel pivot.
Why this matters
Winston, built as a digital-first grooming brand, is now extending into offline salon-led distribution, signaling a deliberate omnichannel push to capture Tier 2 and 3 demand beyond ecommerce.
Omni-channel activity remains steady with 253 signals tracked over the past 90 days.