Wholeleaf raises Rs 7.5 cr to push cannabinoid pain range from 2,000 to 7,000 retail outlets
Pain therapeutics D2C brand Wholeleaf is closing a Rs 7.5 crore round led by IPV and Benzai 10 Capital to triple its offline footprint across tier I and II cities. The Shark Tank-backed startup, at Rs 18 crore ARR, is shifting from online-first to a deeper retail distribution play.
Pain therapeutics D2C startup Wholeleaf is raising Rs 7.5 crore from IPV and Benzai 10 Capital to expand offline retail from 2,000 to 5,000-7,000 outlets across tier I and II cities, scaling its cannabinoid pain product distribution.
Why this matters
Funding operationalizes Wholeleaf's previously stated goal of reaching 7,000 pharmacy outlets across seven cities by end-2025, marking a clear pivot from D2C to retail-led distribution at Rs 18 crore ARR.
Omni-channel remains steady with 250 signals in the last 90 days.
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