WhatsApp shifts Business AI agents to token-based pricing from Aug 1; service-message fees return Oct 2026
Meta moves WhatsApp Business AI agents to token pricing (~$2 per 1M tokens, roughly 4-5 cents per message) from August 1, and reintroduces per-message service fees from October 2026. India, WhatsApp's largest market with 850M users, faces cost recalculation for retailers using the platform for support and sales.
Meta shifts WhatsApp Business AI agent to token-based pricing from Aug 1 and reintroduces service-message fees from Oct 2026. India is WhatsApp's largest market, affecting how Indian retailers use the platform for customer support and sales.