Wed in India push lifts hotel bookings 20-25% at IHCL, Marriott, Leisure Hotels for 2026 season

Indian hoteliers ride a domestic wedding wave as geopolitical jitters and Modi's 'wed in India' nudge redirect couples from overseas venues. IHCL Goa and Marriott Autograph Karnal are tracking 25% ahead, Leisure Hotels enquiries up 20%, while Sarovar pulls 16% of F&B revenue from weddings. Tier-2 hubs like Chandigarh, Indore and Sindhudurg are emerging alongside Jaipur and Udaipur.

— Filed Thu, 11 Jun, 2026, 00:36 IST · Source ET Small Business · Updated

Indian hoteliers report double-digit growth in wedding bookings as US-Iran tensions and PM Modi's appeal push couples to choose domestic venues. ITC, IHCL, Radisson, Marriott, Fairmont, Sarovar see strong demand across Goa, Jaipur, Udaipur and emerging destinations.