Web Series Revisits Titan's Founding Story Under Tata's Xerxes Desai

An opinion piece reviews 'Made in India: A Titan Story', chronicling the brand's origins under Xerxes Desai and the Tata group. The commentary celebrates Indian business storytelling but offers no operational, financial, or store-level retail intelligence.

— Filed Tue, 14 Jul, 2026, 22:01 IST · Source NDTV Profit · Updated

Opinion piece reviewing the web series 'Made in India: A Titan Story', chronicling Xerxes Desai and Titan's founding journey under Tata. Celebrates Indian business storytelling but carries no operational or financial retail intelligence.

Why this matters

The founding-story feature contrasts with Titan's current pipeline: an Aug 7 board meet for Q1 FY27 results amid a gold demand surge, a ₹4.27 cr tax penalty, and rival Senco Gold's 60% growth spurt.

Retail-brand signals are accelerating, up +300600% QoQ.