Weak rupee squeezes BMW India margins as H1 sales hit record 9,075 cars
BMW Group India posted record H1 2025 sales of 9,075 cars, up 17% YoY, led by EVs (+78% to 2,359 units) and long-wheelbase models. But a sharply weaker rupee against the euro is pressuring margins, with an Rs 18 depreciation translating to an 18% margin hit. After 4-5% hikes this year, further price increases are likely.
BMW India posted record H1 sales of 9,075 cars (+17%), led by EVs and long-wheelbase models, but a sharply weaker rupee against the euro is squeezing margins, prompting past price hikes and likely further increases.
Why this matters
Reinforces BMW India's record H1 momentum and EV leadership, where one in four cars sold is now electric, but adds a currency headwind that pressures margins despite strong volumes.
Retail-company signals are accelerating, up 667800% QoQ.