Wacoal opens 450 sq ft Mumbai flagship on Linking Road, scaling India EBO count to 18

Japanese lingerie major Wacoal has unveiled its most comprehensive India store yet on Linking Road, Khar West, taking its exclusive brand outlet count to 18 alongside LFS, MBO and e-commerce channels. The Mumbai flagship signals deepening premium innerwear bets in metro high streets.

— Filed Thu, 18 Jun, 2026, 16:09 IST · Source Retail4Growth (HTML list) · Updated

Japanese lingerie brand Wacoal opened a 450 sq ft flagship store on Linking Road, Khar West, Mumbai, its most comprehensive India experience. The launch adds to Wacoal India's network of 18 EBOs alongside LFS, MBO and e-commerce presence.

Why this matters

Builds on Wacoal's metro high-street push, following coverage of the Linking Road flagship that took its India EBO tally to 18, signalling deeper premium innerwear bets.

Store-openings holding steady with 251 signals tracked in the last 90 days.