Vishnu Bhavan debuts 12 frozen Kerala snacks, curries with ₹100 crore three-year target
Vishnu Namboothiri Group, the former owners of the Brahmins brand, has launched Vishnu Bhavan Frozen Foods with a 12-product ready-to-eat range unveiled at Pothy's Supermarket in Kochi. Backed by 18 lakh kg annual capacity, the rollout targets Kerala first before expanding to metros and exports, chasing ₹100 crore in revenue within three years.
Vishnu Namboothiri Group, former Brahmins brand owners, launched Vishnu Bhavan frozen Kerala snacks and curries at Pothy's Supermarket Kochi. 12-product debut targets Kerala first, then metros, with ₹100-crore domestic-plus-export goal in three years.
Why this matters
Marks the Vishnu Namboothiri Group's return to packaged foods after exiting the Brahmins brand, pivoting from masalas and pickles into frozen ready-to-eat Kerala cuisine for domestic and export markets.
Retail-brand activity steady with 1,797 signals over the past 90 days.