Visa names Shah Rukh Khan ambassador, courts India's affluent experience-spenders
Visa launched its 'Infinitely More' campaign in India with Shah Rukh Khan as brand ambassador, targeting affluent consumers shifting from ownership to experience-led spending. The move signals a sharper play for India's premium payments segment as discretionary spend pivots toward travel, dining and lifestyle.
Visa launched 'Infinitely More' campaign in India, naming Shah Rukh Khan as brand ambassador. The campaign targets affluent Indian consumers shifting from ownership to experience-led spending, signaling Visa's push to deepen engagement with India's premium payment segment.
Why this matters
Builds on Visa's broader India experience-economy push and parallels its agentic commerce trust narrative, signaling a coordinated premium-segment strategy across markets.
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