Visa Bets Agentic Commerce Hinges on Trust, Not Tech, as AI Shoppers Scale
Andrew Torre says AI agents acting on shoppers' behalf will only succeed if embedded payments, tokenization and consent are standardized. Visa's Intelligent Commerce and Trusted Protocol target agent authentication, disputes and traceability across 4.8B credentials, 150M sellers and 200+ countries.
Visa's Andrew Torre outlines agentic commerce strategy: AI agents shopping on consumers' behalf require embedded payments, tokenization, consent and identity tools. Visa Intelligent Commerce and Trusted Protocol aim to standardize agent authentication, disputes and traceability across fragmented retail.
Why this matters
Visa is moving from card network to AI commerce infrastructure, codifying agent identity and dispute rules as bots begin transacting on shoppers' behalf at scale.
Omni-channel signals steady at 50 in the last 90 days.