Victorinox targets 5 exclusive India stores by 2028, e-commerce launch in 2026 under Vision 2030
The Swiss brand plans five exclusive stores by 2028 and an owned e-commerce platform in 2026, lifting marketing spend 20%. Watches lead growth (41% Jan-Jun 2026) distributed via Ethos and Titan, aided by EFTA duty cuts. FY25 India revenue stood at ₹49.2 crore, with a 39% CY2026 growth target.
Swiss brand Victorinox will open five exclusive India stores by 2028 and launch e-commerce in 2026 under its India Vision 2030, boosting marketing 20%. Watch category leads growth, distributed via Ethos, Titan, aided by EFTA duty cuts.
Why this matters
Victorinox formalizes an India expansion under Vision 2030, pairing physical retail with an owned online channel while leaning on watch-led growth and EFTA trade benefits.
Retail-brand activity steady with 2,414 signals in the last 90 days.
Also reported by
- Mint · Companies — Same time